Brazos Music is a non-profit organization in Houston, TX that brings music education to groups of all ages, ability levels, and socioeconomic situations. Their students include everything from participants in a multi-generational orchestra to a summer camp for high school students attempting to audition and succeed at the All-State level.
Our goal was to create something that was both eye catching and simple. Including a script font with big bold caps created contrast that was representative of the organization’s client base, and the iconic image of the violin makes it clear that this is a musical organization even when the name is not present, and was especially useful as an option for profile pics on socials.
Early on the decision was made to use a green as the main color, with a palette built out to support great contrast and clarity in a variety of use cases. The font pairing was intended to represent the dichotomy of music – something playful and expressive bound to something firm and rigid.
As a brand, Brazos Music itself is often not the brand that most people experience. Just about everyone who interacts with Brazos does so through one of their programs. It was important,t hen, for these programs to have approachable, memorable branding of their own that looked great in all formats, including printed on the ubiquitous camp t-shirt. We took inspiration from vintage signage, especially national park style imagery, to give everything an approachable, friendly vibe.