The Amelia Island Chamber Music Festival (AICMF) has been a staple of the Fernandina Beach community since its founding in 2001. In the summer of 2023, I was contracted to provide a complete visual brand overhaul and website design. We launched the visual brand in the fall of 2023, with the new website set to launch in Q1 2024.
One of the challenges of the brand was to reconcile the lengthy name with the concept of a responsive logo capable of being used in a variety of formats and use cases. The organization ultimately decided to keep their full name, but allow use of the initials as a fall back, especially when it made sense to maximize readability. The Festival knew from the beginning that htey wanted to maintain the nautilus icon to honor their history, so we created a new iteration of the icon and paired it with a clean sans serif typeface to create a logo that communicates the clean, elegant prestige of an organization with more than 20 years of history presenting concerts by some of the most famous musicians in the world.
Choosing a clean, legible font that would look great in print and digital was key. We also wanted a secondary font to create contrast, and would give the Festival an option for something more bold and with more of an edge. We landed on Raleway as the primary and Puntodewa for contrasting purposes.
We paired these with a series of blues after our market research showed us that, given the island environment, the region was saturated with greens and teals. Sticking to blue kept us in a family that felt relevant to the island, but will stand out from all the other brands in the region.
It was important to supply the Festival with a brand that was flexible but had clear cut guidelines for use in case they ever needed to outsource additional design work in the future. To that end, I created a brand guidelines document and a series of logo variations based on their chosen colors to provide them with the tools they needed to maintain their brand for years to come.
the natural extension of the brand job was to create a full suite of marketing materials and templates to support the ongoing efforts of the Festival. Using their new branding, I created flyers, posters, print ads, social media and mailing list templates, concert programs, and their annual brochure, a 36 page full color magazine featuring details of their entire upcoming season.